Bridging the Gap Between Research and Revenue
“We help biotech and life sciences companies accelerate discoveries and bring innovative solutions to market”
Our Services
SPR Analysis
Full binding kinetics (kon, koff, KD), Screening, Assay Development
Sales and Marketing
Commission based Instrumentation sales, Sales collaterals , Technical writing
Partnership Program
Ask about our partnership program with AI based drug discovery platforms and Academic Labs
Surface Plasmon Resonance Analysis
Surface Plasmon Resonance (SPR) is a cutting-edge technology that lets scientists observe molecular interactions in real time, without the need for labels or chemical modifications. By precisely measuring how molecules bind, how quickly they associate and dissociate, and how strong these interactions are, SPR provides unparalleled insight into the dynamics of biological processes. This information is crucial for drug discovery, antibody development, and protein research, because understanding not just whether molecules interact, but how they interact, enables smarter decision-making, faster development, and higher confidence in selecting effective therapeutics.
Advantages of SPR
Label-free technology
Full kinetics analysis (kon, koff, KD)
Real time, continuous flow and data
High sensitivity (pM)
Wide range of applications in drug discovery
Samples we work with:
Antibodies
proteins
peptides
small molecules
Nucleic acids
Fragment based screening
Other samples
Services offer by Selling Science
Kinetics/ Affinity
Characterization of binding kinetics and affinity for proteins, peptides, enzymes and etc.
Screening
Fast screening services for mAbs and small molecules library.
Epitope Binning
Epitope mapping service to find unique epitope for your mAbs library.
Assay Development
Working on new binding assay? We can help you optimize and develop your assay.
Sales and Marketing Services
At Selling Science, we bridge the gap between groundbreaking biophysical tools and the biotech innovators developing tomorrow’s therapeutics. We specialize in sales strategy and scientific marketing that translates complex technologies into clear business value.
Whether you’re launching a new instrument, expanding into new markets, or strengthening your marketing collateral, we provide flexible, expert support on a per-project basis with no long-term contracts required. You get the expertise you need, when you need it, tailored to your goals and timelines.
Commission-Based Instrumentation Sales
Grow your instrument sales without growing your overhead. We represent your technology on a commission basis, connecting you with the right customers and turning complex science into clear value.
Benchmarking Instruments
Stand out in a crowded market. We benchmark your instruments against competitors to create credible, data-driven content that positions your product as the superior choice.
Lead Generation Help
We build strong, qualified pipelines so your team can focus on closing deals. From market research to outreach campaigns, we deliver leads that convert.
Application Note Writing
Showcase how your technology works in the real world. We craft compelling, scientifically accurate application notes that highlight key workflows and benefits.
Technical Note Writing
Communicate the technical depth behind your product with clarity. Our technical notes explain complex science in a way that builds trust and drives adoption.
Partnerships That Accelerate Science
Collaboration is at the heart of innovation. At Selling Science, we believe the most impactful breakthroughs happen when industry and academia work hand in hand. That’s why we partner with biotech companies, startups, and academic labs to advance therapeutic discovery and bring biophysical tools into the spotlight.
We Partner With:
AI Drug Discovery Platforms
Cutting-edge drug discovery platforms need trusted lab partners to validate pipelines and deliver reliable data. We provide the biophysical expertise and infrastructure to support your research and strengthen your results.
Academic Labs Collaboration
Grants like SBIR and STTR often require or benefit from industry collaboration. Selling Science can be your industry partner, providing technical expertise and biophysical know-how to strengthen proposals and accelerate research impact.
Researchers
High-quality data is the foundation of impactful science. We provide SPR services that generate publishable results, with select opportunities to access data at no cost - helping researchers maximize both output and impact.
Why Partner With Us
By combining scientific depth with market-driven perspective, Selling Science offers more than just technical services. We become a strategic partner who understands both the research and the business landscape - helping your science translate into real-world applications.
Selling Science is not your typical CRO. While we provide state-of-the-art Surface Plasmon Resonance (SPR) services to support drug discovery and biomolecular research, our work doesn’t stop at the lab bench. We partner with biotech and instrumentation companies to craft winning sales strategies and deliver compelling sales collateral that turns complex science into clear value. Our mission is simple yet powerful: to collaborate with innovators, apply our deep expertise, and accelerate discoveries that improve human life - one project at a time. What is Selling Science about?
We add passion and fun back into Biophysics world!
Hniang Khamh, Ph.D. (Founder & Principal Consultant)
With over a decade of experience in the world of Surface Plasmon Resonance (SPR), Hniang has built her career at the intersection of cutting-edge science and strategic sales. Her journey began during doctoral research at NC State University, where she explored the fundamentals of SPR and pioneered applications extending into the infrared region of the spectrum. From there, she joined Bruker as a Field Service and then later as Field Application Scientist for their SPR Department, supporting researchers worldwide with technical expertise and hands-on problem solving.
She later advanced to Nicoya Lifesciences, where she served as Manager of Field Application Scientists, leading and mentoring a technical sales team. To broaden her expertise, she transitioned to HEL Group, immersing herself in the world of instrumentation sales and gaining a deep understanding of the sales cycle, client engagement, and sales strategy.
Today, Hniang brings together the best of both worlds, scientific expertise and sales strategy, through her consultancy, Selling Science. Her mission is to deliver results-oriented, highly collaborative projects, empowering biotech and instrumentation companies to innovate, grow, and ultimately accelerate drug discovery. At the heart of her work is a desire to build a community passionate about biophysics, where science and business come together to drive meaningful impact on human health.
